Today’s Mac Tools’ truck, similar to the one driven by Ronnie Kennedy.
A HISTORY OF TAKING TOOLS TO THOSE WHO MAKE THE WORLD
Mac Tools Franchisee Ronnie Kennedy不仅有一辆公司卡车。他有一个移动销售室。
On a cool North Carolina morning in 2013, Kennedy made his rounds. First stop: an auto repair shop in Pinebluff. His long and friendly relationship with the shop ensured a quick sale, and before long he was off to his next customer.
Kennedy is not a sales force of one. He is an entrepreneur who is part of a much larger network of franchisees and distributors of Mac Tools. The company’s mobile sales force is equipped with everything needed to best serve the automotive pros who use Mac Tools’ 42,000 products.1
For example, product demos have been a defining part of sales since long before the company’s founding. In 1823, Frederick T. Stanley left his home state of Connecticut at age 21 to set up his own business in Fayetteville, North Carolina.2Stanley traveled door to door by horse and wagon, installing hinges and bolts by hand.3The money he made from this work eventually helped him start The Stanley Works in 1852.4
Black & Decker offers another example of the power of product demos. In 1925, the company purchased two bus chassis from Pierce Arrow Motors and converted them into replicas of Pullman cars.5With iconic orange-painted wheels, these “School Rooms on Wheels” attracted crowds wherever they went.6
Stanley’s 1953 Rollorama coach, which commemorated 100 years of The Stanley Works.
Three years later, Black & Decker took the same approach to doing business with the aviation industry.7“We can’t sell an airport service facility if we arrive in a horse and buggy,” founder S. Duncan Black told a friend.8该公司从山毛榉飞机公司购买了一架飞机，因此它可以更轻松地抵达全国各地的农村机场。
An advertisement for Black & Decker’s flying showroom.
1949年，这是斯坦利工程转向其创始人的脚步。1949年12月16日的新闻发布会上，该公司推出了一款36位旅客的罗兰电机教练，可以作为移动陈列室运行。展示作为一辆马和马车的yankee小贩旁边显示，9the bus showed how far the industry had come since the 1820s. The company soon operated an entire fleet of similar buses.10
如此喜欢的灵感最终导致罗尼肯尼迪在凉爽的北卡罗来纳州早晨的海上的一家汽车维修店。从Mac Tools经销商那里汲取的经验教训继续为额外的销售创新铺平道路。
[1] "Be Your Own Boss - Tool Trucks." MAC Tools.https://www.mactools.com/en-us/Pages/Become%20A%20Franchisee/tool-truck.aspx.; “Brand History.” YouTube. December 05, 2017. Accessed February 16, 2018.https://www.youtube.com/watch?v=UWl0IQ4tvj0&t=2s.
[2] Rodengen, Jeffrey L. The Legend of Stanley: 150 years of The Stanley Works. Fort Lauderdale, FL: Write Stuff Syndicate, 1996. 16.
[3] Rodengen, Jeffrey L. The Legend of Stanley: 150 years of The Stanley Works. Fort Lauderdale, FL: Write Stuff Syndicate, 1996. 16.
[4] "Stanley Works Continues to Be Merchandising Pioneer."Hartford Courant, May 2, 1965.; Rodengen, Jeffrey L. The Legend of Stanley: 150 years of The Stanley Works. Fort Lauderdale, FL: Write Stuff Syndicate, 1996. 15.
[5] Scott, Otto J. The powered hand: the story of Black & Decker. Washington: Uncommon Books, 1994. 42-43.
[6] Scott, Otto J. The powered hand: the story of Black & Decker. Washington: Uncommon Books, 1994. 43.; “School Room on Wheels Coming Here.”The Richmond Item Sun.5月30日，1926年5月30日。
[7] Scott, Otto J. The powered hand: the story of Black & Decker. Washington: Uncommon Books, 1994. 43, 52.
[8] Scott, Otto J. The powered hand: the story of Black & Decker. Washington: Uncommon Books, 1994. 52.
[9] “Century of Progress in Hardware Selling.”Hartford Courant, December 17, 1949.
[10] “Stanley Works Rollorama显示了交易的产品。“Hartford Courant. April 27, 1952.; Rodengen, Jeffrey L. The Legend of Stanley: 150 years of The Stanley Works. Fort Lauderdale, FL: Write Stuff Syndicate, 1996. 102.
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